SIR Rodolfo

This is me

This is my Professional Story

I want take you through my experience like a football player career, it starts like this…

My Academy

I am part of the UNITEC University talent pool of 2008, studied with the great Administrative career team but specialized in the Marketing division. Since the beginning of my career I want to learn that play of how to make a promotional and impact the game, so Marketing was the division where I love to develop my skills as a MCO (medio center offensive) and control the ball.

My 1st team

I started my professional career when I get full contract at 2008 in a Retail Serie A company called ACCO Brands, learning how to move, understand and be part of the game in Marketing, but with the vision of Sales, a very big partner in my career. This experience was enlightfull, quite short, but with the important bases to be a star on the field.

The game changer experience

Somehow with some games of my shoulder, I have my 1st opportunity in the Liga Healthcare, where Marketing played such an strategic role, that it’s like de number 10 of the product, the mind of the game, so I get full contract with Genzyme and learn to make a budget, forecast, take the lead with important partners of the game, the customers & motivate our strikers, the sales force. I experienced international games, leading the strategy with global teams and sharing best practices on how we can win the game, finally reaching a 2.9M Sales for our club, 38% bigger that prevoius season.

The middle growth Liga Healthcare

I feel capable of growing in my responsibilities for the club and of the game, so I experienced 3 middle club experiences that improves my game and mostly create and harden my strategic skills. 1st Ferring a swiss company got interested in my background and start playing in the Gynecology & Reproductive Health divisions, I learn to manage a patients program that empowered our team to take decisions keeping the user at the center & gave the opportunity of being in the striker side with the Sales team so I can leverage and applied the real needs of the people that play that important role. The 2nd was Pfizer, such a customer driven opportunity, that helps me to built my knowledge on what’s the team doing on other grounds, and connect them into a successful multichannel strategy, so we have strikers all over the market. And the 3rd one Celgene, such a big player but with low popularity, that gave me the skills and confirmed what I learn in the other divisions to launched successfully a specialized product with a market value global transfer value of at least $900M USD.

The Senior Management role

My time has come, and my 1st MCO Senior responsibility arrived at Expanscience as a Senior Manager for Orthopedics & Rheumatology divisions, 3.5 years in this team and it was here, where I started to develop strategic plays for the game, such as loyalty programs, rewards programs, users-patients initiatives & senior key relationships development to win key accounts in the big tournaments. I improve my connection with the strikers and with the defenders so we could have a more complete strategy that will fulfilled, profit, ROI & the brand positioning that our team was looking la Liga Healthcare.

The Digital Transformation

With the enthusiasm of keep learning in this Liga Healthcare, I started a position as a Portfolio Manager for Digital Solutions at Roche, a Tech-Med area where I understand the importance of an assertive and target stakeholder communication, so our partners join us with the club & started a complete Digital Transformation leading the LATAM sales as the 1st team whoever sell standalone digital products in the game.

Roche gave me the opportunity to develop my game as a MCO in global and regional projects, the 1st one with the Swiss team and the UK team, empowering teams to a Digital Transformation & the 2nd one in LATAM developing and sharing the best skills in the game, to control, distribute & increase our goals with new partners across the region.

My International game

In my recent team at Medtronic, I successfully unified and managed cross-country collaboration and regional leadership, achieving the North LATAM sales target (Sales objective $20M USD aprox.) by consolidating the innovation and protection strategy of the portfolio in the game. This actual experience is helping me to consolidate and keep improving my skills with multicultural players and different divisions market situations to enable integral strategies that help us to win the big tournaments, connecting, improving & leading.